PROJECT 8848 TEASER
For further information please contact:
Everesting Everest: CyclingTips.com
SIMPLE IN CONCEPT, YET BRUTALLY HARD.
EVERESTING IS THE MOST DIFFICULT CLIMBING CHALLENGE IN THE WORLD
CLIMB THE HEIGHT OF EVEREST.
ONE HILL. ANYWHERE IN THE WORLD.
NO TIME LIMIT. NO SLEEP.
EVERESTING HAS A SIMPLE FORMULA
Pick any hill, any road, any street, anywhere in the world or online and ride or run
up and down it multiple times until you have climbed a total of 8,848m
– the equivalent height of Mt Everest.
MEET ANDY VAN BERGEN
A TIMELINE OF THE
PRO RIDER TESTIMONIALS
"IT WAS A VERY DEMANDING CHALLENGE, BUT A VERY NICE EXPERIENCE"
- Tuesday July 7th 2020
EVERESTING IS ...
Not geographically specific
Without the constraints of one physical location, Everesting is one of the most sustainable challenges on the planet.
Event-ready community mobilisation
The heartbeat of Everesting continues 24 hours a day, 7 days a week throughout the year, driven by individual athletes from around the globe. The community can be instantly mobilised through a number of events, from traditional physical mass participation events, online-only gatherings, and non-geo specific events allowing users to participate from wherever they are in the world.
Not time bound
Everesting allows participants to complete the challenge when and where suits them, without the need for infrastructure, overheads or limitations on the number of participants. Athletes can choose the timing and location of choice.
The flexibility of the Everesting challenge framework ensures that athletes can participate year-round, either outdoors, or virtually. As one of the earliest adopters of a virtual variation of the challenge, Everesting did not pause for a moment as participants from around the globe went into Covid-19 related lockdown, only increasing in volume and reach as other events scrambled to adapt with costly manoeuvrings.
Ultimate Everesting Guide: Redbull.com
WHAT COMES NEXT?
Presser & Co is seeking your expression of interest to combine your financial, marketing and organisation muscle to take hold of Everesting and expand its horizons.
Founder, Andy is willing to become an Everesting Ambassador and bring his deep knowledge of brand communities to assist a new owner to realise the future.
To find out more, please contact:
for an NDA and further information.